One Nation rolls into the PM's backyard
One Nation's 'Fire the Liar' truck convoy turned up in the Prime Minister's own electorate this week, taking the campaign right to Labor's doorstep.
One Nation's "Fire the Liar" campaign moved off the highway and into the Prime Minister's own electorate this week, with a convoy of billboard trucks doing the rounds where the cameras actually are.
The trucks are part of the appeal One Nation has been running for months, and the timing was the point. Parking the message in Anthony Albanese's patch puts it in front of the local press and the local voters at the same time.
Why the location matters
Most campaign advertising goes where it is cheap. Taking it to a sitting Prime Minister's seat is a deliberate move: it is harder to ignore and it guarantees a reaction. Whether that reaction helps or hurts depends on who is watching, but it gets the story told.
The appeal itself has been climbing toward its target, which is why the campaign has been willing to spend on something this visible.
Compiled from Australian news reports.
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